I print t-shirts for business, and I’ve seen a good number of people spend their money for creative t-shirts for an ad campaign. You might dismiss such an effort as being too naive, but my customers say that this in fact very effective. TV, online and newspaper advertisements can run for as long as a month, but a good printed t-shirt can last for years. The people who wear your promotional t-shirts do you an almost priceless service by exposing your company to the public every time they wear it. This only means long-term, cost effective and efficient advertising for your company.
This personalized and innovative advertising form can be compared to the effectiveness of some of the more traditional advertising methods. Your phone is book is slowly being phased out as more and more contact details are transferred online. Doing advertising through search engines is very expensive, apart from taking so much time to build and maintain. Using sponsored links or directories is just as costly because you might have to pay dollars for every click.
And while it is true that TV, radio and newspaper ads can create bigger brand awareness because they reach so much more audiences, you also have to be ready with an almost bottomless fund if you want to pursue these advertising avenues. If your customers don’t get to see or hear your ad, or they simply don’t care about it, you end up wasting a great chunk of your financial resources for nothing.
T-shirts are a stark contrast to the expensive methods of advertising because they don’t require as much time, money and effort from you. These are outfits that people wear everyday, so you can count on them to advertise your product or service for a pretty long time.
An effective and well-though t-shirt campaign usually takes nothing more than a unique design, a good t-shirt brand choice and lots of coordination with your chosen printing company. We can do your designs for free, so that’s another expense written off the books. When the shirts are ready, you can give them away to your friends, loyal customers, or just about anyone who walks through your door.
I have personally seen this kind of advertising method work over and over again for my customers. I like the suspense that comes with seeing the ad campaign take on a life of its own, from the brainstorming for the right design to the actual printing of the shirts. I also enjoy seeing strangers wear the T-shirts my company made, without knowing that they are doing valuable advertising work.
The growth of your business will definitely be helped by advertising. I hope that my thoughts on the matter have helped you shape your ad ideas into workable solutions, or perhaps even just motivated you to consider advertising your business. Whatever your choice may be, don’t forget to think about using t-shirt printing the next time you plan another ad campaign.
Joel J Taylor is the owner and operator of PSI Screenprinting, a successful Australian web based Screen Printing company specializing in T-shirt Printing – http://www.psionline.com.au
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